Facebook & Instagram ads
Your best reels, shown to people in your area who match your clients.
Law firm advertising
Law firm advertising built on videos that already work.
We post 10 to 20 short videos as organic tests, find the ones people actually watch, and put ad money only behind the winners. Facebook, Instagram, YouTube and Google.
Your firm pays the platforms directly · You own the ad accounts
The idea
Most firms guess which ad will work. We let your audience vote first, for free, and only pay to show the winners.
Our ad strategy
Test free. Pay only for winners.
Five steps, repeated every month so your ads never go stale.
01
Make 10 to 20 videos
Short reels on the questions your clients ask, each with a different opening line.
02
Post them organically
They go out on Instagram, TikTok, YouTube and Facebook. Real viewers, no ad spend yet.
03
Find the winners
We compare watch time, shares, saves and inquiries, and pick the two or three that clearly beat the rest.
04
Run ads on the winners
Winners run as ads to people in your area who match your clients, with a simple way to call or book.
05
Repeat every month
New test videos keep coming, so fresh winners replace tired ads.
Where we advertise
Law firm ads on the channels your clients use.
Google Ads
Search ads for people already looking for a lawyer, sent to the matching practice-area page.
YouTube ads
Short commercials before the videos your clients already watch.
Local Services Ads
Google’s pay-per-lead listings for lawyers, where available in your market. We set them up and manage them.
Why it works
Why we test organically before we advertise
Paid ads make whatever you give them louder. Testing first makes sure the thing being amplified is already working.
Ads amplify, they don’t fix
Paying to show a weak video just shows it to more people who skip it. Testing first puts the money behind something people already watch.
The audience picks the hook
Two videos on the same topic can perform very differently. The organic test shows which opening line holds people.
Proven videos usually cost less to run
Ad platforms tend to charge less to show ads people engage with, so a video that already won organically is a cheaper place to start.
Nothing is wasted
The videos that don’t become ads still build your profile and answer real questions for people who find you later.
Law firm video marketingGoogle Ads for people already searching
Search ads catch people typing for a lawyer near them. We send them to the matching practice-area page, not your homepage.
Law firm website designRules built in
Ads follow the advertising rules for lawyers in your market: no promised results, nothing misleading, and your firm approves every ad before it runs.
Every month
What you get.
- A new round of test videos
- Winners turned into ads
- Ad accounts in your firm’s name
- A budget you set and can change
- Inquiries sent straight to your team
- A report on cost per inquiry
Questions
Questions about law firm advertising.
Why post the videos organically first?
So ad money only goes behind videos real people already watch. Posting costs nothing extra, and it stops the budget going on guesses.
How much should a law firm spend on ads?
It depends on your practice area and city. We start small, prove which videos work, then suggest a budget. Ad spend goes from your card straight to the platform; our fee is separate and given on a 15-minute call.
Are Facebook ads good for lawyers?
They suit personal matters such as family, injury, immigration and estates, where people scroll before they search. Business law usually does better on LinkedIn and Google.
Google Ads or Facebook ads?
Google catches people already searching for a lawyer. Facebook and Instagram reach people before they search. Most firms do best with both, starting with whichever matches how their clients look for help.
Do you guarantee leads or clients?
No. Nobody can honestly guarantee clients or inquiries from ads. We guarantee the testing, the reporting and that your budget goes behind proven videos.
Who owns the ad accounts?
Your firm. The ad accounts, the videos and the data stay yours if we ever stop working together.
Are lawyer ads regulated?
Yes. Every ad follows the advertising rules for lawyers in your market, makes no promises about results and is approved by your firm before it runs.
Free samples
Three reels. Made for your firm. Free.
Send us your firm’s name and website. We’ll make three reels on questions your clients ask, before you spend anything.
Get my free samples