Do you handle my matter?
A separate page for each area of law, such as a property settlement, a will or a visa application, so a client can see you handle their kind of matter before they call.
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Law firm website design · Australia
Website design for Australian law firms.Clear, careful and easy to contact.
We design and build websites for small law practices across Australia: a page for each area of law you practise, wording that keeps to the advertising rules lawyers work under, and enquiry forms and chat that reach the right person in your practice. Your site is live within 7 days of your two approvals.
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What clients check
What a client checks before they contact you.
How do you charge?
Whether you offer fixed fees, a first consultation or a conditional costs agreement, explained in plain words. Many clients look for this before they enquire.
Can I trust this practice?
Who your lawyers are, where your office is, any Accredited Specialist status they hold, and your reviews, all easy to find on a phone.
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The advertising rules
What the rules expect from a lawyer's website.
A law practice's website is advertising, and lawyers' advertising in Australia is regulated. We write and lay out your pages with these rules in mind, and your practice approves every claim before it goes live.
Nothing false, misleading or deceptive
Rule 36 of the Australian Solicitors' Conduct Rules says a solicitor's advertising must not be false, misleading or deceptive, offensive, or prohibited by law. The Australian Consumer Law applies as well. So no “best lawyers in Sydney”, no promised outcomes, and no results a client can't check.
- Every claim is one your practice can back up
- No promised outcomes or invented figures
Specialist wording
Rule 36 also stops a lawyer giving a false impression of specialist expertise, and reserves the words “accredited specialist”, and post-nominals derived from them, for lawyers accredited by the relevant professional association, such as a law society's specialist accreditation scheme.
- Accreditation shown only where a lawyer holds it, in their own area
- Practice areas described plainly, without implying accreditation
Which rules apply in your state
New South Wales, Victoria and Western Australia share the Legal Profession Uniform Law, and the conduct rules are made under it. Queensland, South Australia, Tasmania, the ACT and the Northern Territory have their own legal profession laws, and each has adopted a version of the same solicitors' conduct rules. Your law society can confirm the version that applies to you.
- Pages written for the state or territory you practise in
- Separate wording where your practice covers more than one state
Personal injury advertising
Queensland and Western Australia have laws that limit how personal injury legal services are advertised. On a practice's own website, both allow statements about how the law of negligence works and a person's rights under it, and the terms on which the practice takes on personal injury work. In New South Wales, the Law Society says the old personal injury advertising ban ended when the Uniform Law began in 2015; the general rules above still apply.
- Queensland and WA personal injury pages kept within those limits
- Your Google profile and social pages checked for the same
Testimonials and reviews
The Australian Consumer Law forbids false or misleading testimonials, and fake reviews are misleading. Your duty of confidentiality also means a client's name or story goes on your site only with their informed consent.
- We never write or invent testimonials
- Replies to reviews never confirm that someone is a client
Costs information
Each state's legal profession law sets out how you disclose costs to a client, usually in writing when you take on their matter. Your website can explain how you charge, as long as it matches what you actually do, but it doesn't replace that disclosure.
- A plain page on how you charge, written by your practice
- Nothing on the site that contradicts your costs agreements
This is a summary to help plan a website, not legal advice, and SmartFirm HQ is not an Australian law practice. Your practice stays responsible for what its website says. The primary sources:
Australian Solicitors' Conduct Rules (Uniform Law version) ↗ · Queensland Law Society on advertising ↗ · Law Society of NSW on advertising ↗ · Personal Injuries Proceedings Act 2002 (Qld), sections 64 to 66 ↗ · Civil Liability Act 2002 (WA), sections 16 to 18 ↗ · Legal Practice Board of WA on the Uniform Law ↗
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By practice area
Built around the work your practice does.
Family law
Pages for divorce, property settlement and parenting arrangements, and how a first meeting works, with a private, calm way to make first contact.
Wills and estates
Pages for wills, powers of attorney, estate administration and disputed wills, with a simple way to book a first appointment.
Conveyancing
What is included, the steps from contract to settlement, and a quote request form. Licensed conveyancers are a separate profession in most states, so the page makes clear that a law practice handles the matter.
Personal injury
In Queensland and WA, pages kept to how the law of negligence works, a person's rights, and the terms on which you take on work. Elsewhere, a plain explanation of how your costs work and a short enquiry form.
Migration
A page for each visa type you handle, in the languages your clients read. Registered migration agents are a separate group; since 2021 lawyers with an unrestricted practising certificate give immigration assistance under their own professional rules, so the page shows the right credential.
Criminal law
Your after-hours number shown first on mobile, and pages for bail, court appearances, and traffic and drink-driving matters.
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An example
What a small practice's site can look like.
A fictional example: a three-lawyer practice offering family law, wills and estates, and conveyancing. Every site is planned around your own work.
- Home: your areas of law, your team and one clear way to get in touch
- Family law: divorce, property settlement, parenting arrangements and how a first meeting works
- Wills and estates: wills, powers of attorney, estate administration and disputed wills
- Conveyancing: buying, selling, the steps to settlement and a quote form
- About: your lawyers, their roles and any Accredited Specialist status they hold
- Costs: how you charge and what a first consultation involves
- Contact: phone, address, map, opening hours and an enquiry form
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The package
The Seven-Day Site.
One clear price, given on a 15-minute call
One package for a new site or a redesign. Live within 7 days of your two approvals.
Included in setup
- A website of up to 7 pages: home, up to 4 practice areas, about and contact
- Pages written with the advertising rules for Australian lawyers in mind
- English, Spanish or any other language your clientele speaks and understands, shown automatically to clients who read it
- An AI chat assistant trained on your firm, which never gives legal advice
- Forms and chat sent to your email, phone or practice software
- Google Business Profile claimed, cleaned up and linked
- Facebook, LinkedIn and Instagram linked, with proper share previews
- A review request link for your staff
- Call and form tracking, plus Google Search Console
- You own the domain, the site and every account
Every month
- Hosting and security
- Running costs of the chat assistant
Optional add-ons
- Missed-call text-back
- Follow-up messages
- SEO & AEO
- Spanish & multilingual search pages
- Extra pages or languages
Launch guarantee
Your site is live within 7 days of your two approvals, with every form, chat, call button and connection tested end to end: enquiries reaching your email, phone or practice software, and your Google profile and social accounts linked. If anything we built stops working in the first 90 days, we fix it at no cost.
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Seven days to launch
From first call to launch.
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Talk through your starting point
A 15-minute call about your current site, Google profile, practice areas and how your office receives enquiries. We help you choose setup or redesign.
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Agree the scope and build
We confirm the pages, languages and where enquiries should go, then build the draft site and assistant for your first approval. Add-ons are scoped separately.
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Review it together
You check the design, firm details and the copy in each language, then give your second approval. We test forms and chat with your team before launch.
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Connect, launch and hand over
We connect the approved site to your domain, check Google profile links and confirm where enquiries arrive. Your firm keeps ownership of the site and accounts.
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Questions
Questions from Australian lawyers.
Will you check our website against the advertising rules?
We write and lay out the pages with the rules in mind, and flag anything that looks risky, such as claims you can't back up or specialist wording. We are not your legal adviser: your practice approves every page and stays responsible for it.
Do you build sites for personal injury practices in Queensland or WA?
Yes. Those pages stay within what the state law allows on a practice's own website: how the law of negligence works, a person's rights under it, and the terms on which you take on personal injury work. Your practice approves the final wording.
Can you move us off our current website?
Yes. We rebuild your pages on the new site, keep your domain and redirect your old page addresses to the new ones, so existing links and search listings keep working.
How much does it cost?
It depends on your practice areas and languages. You get one clear price on a 15-minute call, covering setup and the monthly hosting, security and chat assistant costs. Add-ons are quoted separately.
How long does it take?
Your site is live within 7 days of your two approvals: the first on the draft site and assistant, the second on the final wording and where enquiries go.
Can we talk at a time that suits us in Australia?
Yes. Tell us your state and a time that suits your practice when you book, and we arrange the call around it.
Will the chat assistant give legal advice?
No. It answers questions about your office, such as hours, location and practice areas, and collects contact details for your team. It does not assess cases or give legal advice.
Who owns the site and accounts?
Your firm does. Your domain, website and Google Business Profile stay under your control.
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The next step
See your new site before you decide.
Send us your firm’s name and city and we’ll build a free preview of your new homepage, or book a 15-minute call.