Law society marketing rules
Each province and territory’s law society sets rules for how lawyers market themselves. Every reel, post and ad is written to your law society’s rules and approved by your firm before it goes out.
Law firm marketing in Canada
Reels, sites and ads for Canadian law firms.
Content marketing for lawyers across Canada: reels with Canadian voices, websites, monthly marketing and ads, written to your law society’s marketing rules.
Toronto · Vancouver · Calgary · Ottawa · Mississauga · Montreal
Example reel · fictional firm
Why local matters
Canadian clients notice when a firm sounds American. Your content should sound like your city.
What we do
Four ways for Canadian firms to be seen.
01
Design
Websites, logos and brand that look like a firm people trust.
Law firm website design02Marketing
Social media, newsletters and articles, run every month.
Law firm marketing03Reels
Short videos that explain the law in under a minute.
Law firm video marketing04Ads
Ads on the videos that already won, on Facebook, Instagram, YouTube and Google.
Law firm advertisingBuilt for Canada
What changes for Canadian law firms
The method is the same everywhere: answer real client questions, test videos, put money behind what works. These are the parts we adjust for Canada.
Canadian voices and spelling
Reels voiced in a Canadian accent, and every caption, page and ad in Canadian English spelling, from colour to centre.
Law firm video marketingEnglish and French
Firms in Quebec, and many in Ottawa and New Brunswick, need French as well as English. We build bilingual websites, and reels can be made in French too.
Privacy for forms, chat and ads
Forms, chat and ad tracking are set up with Canadian privacy law in mind, including PIPEDA and provincial laws where they apply. Your firm decides what is collected.
Local search in your city
Google Business Profile, practice-area pages and search ads aimed at Toronto, Vancouver, Calgary or wherever your clients are.
SEO & AEOAds in Canadian cities
Facebook, Instagram, YouTube and Google ads aimed at the cities and postal areas your clients live in, run on the videos that won their organic test.
Law firm advertisingHow we work
We sort. We script. We edit. You approve.
The same four steps for every reel, post and page.
01
Sort
We gather the questions your clients ask and search for, and pick the ones worth answering.
02
Script
Short scripts in plain words. Your firm checks every fact before anything is made.
03
Edit
Animation, captions, voice and sound, cut to hold attention from the first second.
04
Post
Scheduled to each channel. We watch what works and make more of it.
Example reels
One question. One minute. One clear answer.
Made for fictional firms to show the format. Yours would answer your clients’ questions, in your voice.
Example reel · fictional firm
Example reel · fictional firm
Example reel · fictional firm
Want three made for your firm?
Get 3 free sample reelsQuestions
Questions from Canadian law firms.
Do you work with law firms across Canada?
Yes. We work with firms in every province, from Toronto, Mississauga and Ottawa to Vancouver, Calgary and Montreal, by video call.
Do you follow law society marketing rules?
Yes. Everything is written to the marketing rules of your provincial or territorial law society, gives general information rather than legal advice, and is approved by your firm before it goes out.
Can the reels use Canadian voices?
Yes. Reels can be voiced with a natural AI voice in a Canadian accent, which you approve first, or with your own recordings.
Do you build French or bilingual websites?
Yes. We build English and French versions, with each page marked so Google shows people the right language.
How much does law firm marketing cost in Canada?
It depends on what you need each month. We give you one clear price on a 15-minute call.
Free samples
Three reels. Made for your firm. Free.
Send us your firm’s name and website. We’ll make three reels on questions your clients ask, before you spend anything.
Get my free samples