~8,100
“abogado de familia”
estimated searches a month in the US, in Spanish
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Add-on / Multilingual search pages
Rank in Spanish.Not just translate.
A language switcher helps visitors read your site, but Google still sees one English page. We build real pages in Spanish, or any other language your clientele speaks and understands, so people who search in that language can find your firm.
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The opportunity
Millions of clients search in Spanish. Few firms have pages for them.
~5,400
“abogado de divorcio”
estimated searches a month in the US, in Spanish
~4,400
“abogado de accidentes de carro”
estimated searches a month in the US, in Spanish
In Houston, for example, the results for many Spanish searches include directory pages for other cities and firms with no proper Spanish page. A firm with real, well-written pages in the language can stand out. Estimates from Google Ads data, September 2026.
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What’s included
Four parts, in the language your clients use.
Keyword research in the language
We find the phrases your clients actually search for in Spanish or your chosen language, for your practice areas and city. People search “abogado de accidentes de carro”, not a word-for-word translation of your English page title.
- Search terms for each practice area
- City and neighbourhood terms
- What the current results look like
Real pages Google can rank
Pages written for that language, each with its own address, such as /es/, and language tags that tell Google which English page it matches. Titles and descriptions are written in the language, too.
- Up to 5 practice-area pages
- Language tags linking each version
- Reviewed by a native speaker before launch
Your Google Business Profile
For local searches, Google shows the map before any website. We update your profile’s description and services to show you serve clients in that language, and help your team ask those clients for reviews.
- Profile description and services updated
- Review requests in the client’s language
- Details consistent with your website
Intake in the same language
A visitor who reads your page in Spanish should be able to ask for a consultation in Spanish. Forms and chat work in that language and send enquiries to your team, and Search Console shows the searches that find the new pages.
- Forms and chat in the language
- Enquiries routed to your team
- Search Console tracking
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What to expect
Straight answers before you buy.
New pages usually take a few months to rank, and nobody can guarantee positions. Family law, immigration and criminal defense are often more open. Personal injury in large cities is harder, because the biggest advertising firms have already built Spanish pages.
Every page is reviewed by a native speaker, ideally someone at your firm, before it goes live. If your current website is on a platform that does not allow new pages, we will tell you before you pay and explain the alternatives.
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Questions
Questions about multilingual pages.
Isn’t a language switcher enough?
It helps people read your site, but a switcher that changes the text on the same page gives Google only one version to index, usually English. To appear in searches made in Spanish, each language needs its own pages.
Which languages can you do?
Spanish or any other language your clientele speaks and understands, such as Vietnamese, Chinese, Korean or Arabic. Spanish has the most searches in the US. For other languages, the pages mainly help clients who find you trust you and get in touch.
Does this work with my current website?
Usually. Most websites can take new pages. Some legal marketing platforms do not allow it; we check before you pay. It can also be added to a new Seven-Day Site.
How long until the pages rank?
Usually a few months, depending on your practice area, city and competition. Search Console shows the searches that start finding the pages, so you can see progress.
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The next step
See your new site before you decide.
Send us your firm’s name and city and we’ll build a free preview of your new homepage, or book a 15-minute call.