We make it all
Animated reels with a natural voice in your clients’ accent. Nobody at your firm has to film anything.
Law firm content marketing agency
Law firm content people actually watch.
Reels, websites and social posts for law firms. You know the law. We turn it into short videos, pages and posts that people stop for.
No filming needed · Your firm approves every script
Example reel · fictional firm
The problem
Most law firm posts are good advice in a format nobody stops for. We fix the format.
What we do
Four ways to be seen.
Pick one, or let us run all four as one plan.
01
Design
Websites, logos and brand that look like a firm people trust.
Law firm website design02Marketing
Social media, newsletters and articles, run every month.
Law firm marketing03Reels
Short videos that explain the law in under a minute.
Law firm video marketing04Ads
Ads on the videos that already won, on Facebook, Instagram, YouTube and Google.
Law firm advertisingHow we work
We sort. We script. We edit. You approve.
The same four steps for every reel, post and page.
01
Sort
We gather the questions your clients ask and search for, and pick the ones worth answering.
02
Script
Short scripts in plain words. Your firm checks every fact before anything is made.
03
Edit
Animation, captions, voice and sound, cut to hold attention from the first second.
04
Post
Scheduled to each channel. We watch what works and make more of it.
Example reels
One question. One minute. One clear answer.
Made for fictional firms to show the format. Yours would answer your clients’ questions, in your voice.
Example reel · fictional firm
Example reel · fictional firm
Example reel · fictional firm
Want three made for your firm?
Get 3 free sample reelsNo filming needed
On camera or not. Your call.
You talk, we edit
Record on your phone. We cut it, caption it, add sound and animation, and post it.
The method
How law firm content marketing works
Content marketing for law firms means answering the questions clients ask before they ever call. Done well, it brings people to you and makes your firm the one they remember.
Start from real client questions
Every reel, post and article starts with a question your clients actually ask or search for. We collect them from your team, your inquiries and search data, then sort them by how often they come up.
Choose formats people finish
Short animated video for social media, plain-English articles for search and a monthly newsletter for past clients. Each format does one job, so nothing is made for its own sake.
Law firm video marketingPublish where clients already look
Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook for reach; your website and Google Business Profile for people ready to call.
Law firm marketingStay inside the rules
Lawyer advertising is regulated. Every piece is general information, never legal advice, follows the rules for your market and goes out only after your firm approves it.
Make one answer work five ways
One good answer becomes a reel, a short post, a section of an article, a newsletter item and an FAQ on your website. A little of your time turns into a steady flow of content.
Measure what brings inquiries
Views are nice; calls and forms matter more. We track which topics lead to website visits and inquiries, and make more of those.
Questions
Questions about law firm content marketing.
What does a law firm marketing agency do?
It plans and runs a firm’s marketing: website, search, social media, email and ads. SmartFirm HQ is a law firm marketing agency built around content: reels, posts, articles and the website they point to.
How long does content marketing take to work?
Social media can reach people from the first week. Search takes longer, usually months, because Google needs time to trust new pages. Nobody can honestly promise rankings.
What is law firm content marketing?
Useful content that answers the questions your clients ask: short videos, posts, articles and newsletters. People find you through it and remember you when they need a lawyer.
Do we have to appear on camera?
No. Most reels are animated with a natural voice. If you would like to be on camera, we edit your recordings.
Who checks the legal facts?
Your firm. Nothing is made or posted until your firm approves the script, and we write to the advertising rules for lawyers in your market.
Which platforms do you cover?
Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook, plus your website and newsletter.
How much does it cost?
It depends on how much you want made each month. We give you one clear price on a 15-minute call.
Where do you work?
With law firms in the US, Canada, the UK, Europe and Australia, in English and Spanish.
Free samples
Three reels. Made for your firm. Free.
Send us your firm’s name and website. We’ll make three reels on questions your clients ask, before you spend anything.
Get my free samples