Social media
Reels and posts for Instagram, LinkedIn, TikTok, YouTube and Facebook.
Law firm marketing
Law firm marketing, run every month.
Social media, newsletters, articles and search for law firms. One team and one plan, built on what your clients actually ask.
Your firm approves everything before it goes out
What we run
One plan across every channel.
Newsletters
A monthly email that keeps past clients and referrers close.
Articles & search
Articles that answer real searches, written for Google and AI answers.
Google profile
Posts, photos and review replies that keep your listing active.
Where ideas come from
Your clients already ask the same twenty questions. Every one of them is a post.
The plan
What a law firm marketing plan includes
Good law firm marketing is not one big campaign. It is a few useful things, done every month, in the places your clients already look.
Social media for lawyers
Short videos and simple posts that answer one question each. LinkedIn for referrers and business clients; Instagram, TikTok and Facebook for people with personal legal problems.
Law firm video marketingEmail newsletters for law firms
A short monthly email keeps past clients and referrers thinking of you. One useful update, one firm story, one clear way to get in touch.
Articles and search
Plain-English articles that answer what people type into Google, each linked to the right practice-area page and written so AI assistants can quote them.
Read our articlesYour Google Business Profile
For local searches, your Google listing often matters more than your website. We keep it active with posts, photos and replies to reviews.
Google Business Profile for lawyersReviews, done properly
We help your team ask happy clients for reviews at the right moment. Never bought, never incentivised, and replies never confirm that someone was a client.
A short monthly report
What went out, what people watched and read, and which topics led to enquiries. Next month’s plan is built around what worked.
How we work
We sort. We script. We edit. You approve.
The same four steps for every reel, post and page.
01
Sort
We gather the questions your clients ask and search for, and pick the ones worth answering.
02
Script
Short scripts in plain words. Your firm checks every fact before anything is made.
03
Edit
Animation, captions, voice and sound, cut to hold attention from the first second.
04
Post
Scheduled to each channel. We watch what works and make more of it.
Every month
What lands on your desk.
- A content plan you approve
- Reels and posts made and scheduled
- A newsletter written and sent
- Articles written for search
- A short report on what worked
- Advertising rules for lawyers followed
Questions
Questions about law firm marketing.
What is the best social media for lawyers?
It depends on who your clients are. LinkedIn suits business law and referrals. Instagram, TikTok and Facebook suit family, injury, immigration and other personal matters. Most firms do best with two channels done well.
Should a law firm send a newsletter?
Yes, if it is short and useful. Past clients and referrers send a lot of a firm’s work, and a monthly email keeps you in mind.
What does a law firm marketing plan include?
A monthly plan of reels, posts, articles and a newsletter, built on the questions your clients ask, plus your Google profile kept active. You approve the plan before anything is made.
Can lawyers market on social media?
In most places, yes, within the advertising rules for lawyers. We write to those rules for your market, and your firm approves every post.
Do you guarantee rankings or enquiries?
No. Nobody can honestly promise rankings, AI citations or a number of enquiries. We promise the work, done well and on schedule, and we show you what it produced.
How often do you post?
We agree it on the call. A common plan is a few reels and posts a week and one newsletter a month.
How much does it cost?
It depends on the channels and how much is made each month. We give you one clear price on a 15-minute call.
Free samples
Three reels. Made for your firm. Free.
Send us your firm’s name and website. We’ll make three reels on questions your clients ask, before you spend anything.
Get my free samples